Definitionlabs
Business Support Systems Private Limited has developed the ultimate
anti-counterfeiting system that eliminates counterfeits from the
market. Once the manufacturers are protected by this technology, their
products cannot be counterfeited. A simple and cost-effective
technology, released for the first time in the world.
Introduction
In today’s
marketplace, counterfeiting affects all consumer products and creates
enormous liability, as well as health and safety hazards for
manufacturers and consumers.
The security measures currently
used are expensive for the manufacturers and they do not help customers
identify counterfeit products. Only manufacturers can identify them. As
a result, the customers continue buying fake products.
The estimated value of counterfeit products in the global consumer market exceeds US$ 500 billion (Rs.22,50,000 crore).
Major
products being counterfeited include branded products in apparel,
sporting goods, computer components, ink toners and cartridges,
electrical products — wiring cables, motors and other electrical
equipment; food products, medicines, liquors, automobile spare parts,
toys and more.
The manufacturers continue investing in new
technology making the production line expensive and complicated. But
these are not effective for two reasons: The same technology and method
are available for counterfeiting and the customers are not aware of
methods to identify counterfeit products.
The Solution
We have developed a very simple system to protect both manufacturers and customers from counterfeits.
We
enable customers to identify counterfeit products as soon as they buy
them. Once a counterfeit product is identified by the customer, we
contact them quickly and proceed to confirm whether the product is a
counterfeit.
Once counterfeit is identified we will, in
association with the original manufacturer, identify the counterfeit
supply chain and inform the manufacturer to take necessary action. Once
customers start identifying counterfeits it will be impossible to sell
counterfeits in the market and they will be eliminated.
Services Offered
Definitionlabs Business Support Systems Private Limited, through its website 'isoriginalproduct.com', renders
Anti-Counterfeiting Services for Consumer Products. We provide
protection tags/labels to manufacturers for each unit of their
production enabling the customer to identify counterfeits. The contents
of these protection labels cannot be re-used or duplicated. It is woven
around a perfect system making use of enormous IT infrastructure. The
customer will verify the genuineness of the product.
The protection tags/labels will be made suitable for each product for easy management of the production line.
Quality
We
have devised a perfect operating procedure to keep up the quality of
our service. We ensure 100 per cent protection to manufacturers and
brands that use our service. We have an open system for manufacturers
to ensure quality of service at all times.
We ensure that
manufacturers will not fall into traps set by corrupt elements. We are
committed to maintaining a system that cannot be duplicated or tampered
with. We have a centralized production system and a service network to
protect manufacturers and customers effectively.
The primary
objective for us is to become the ultimate anti-counterfeiting
institution protecting all manufacturers and customers.
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